The Origins of Bad Reichenhaller AlpenSalze
approx. 2.000 BC
Archaeological finds from the Bronze Age point to the first Celtic salt workers in the region around today's Bad Reichenhall.So people knew early on that the area was "rich in reverberation", which is the origin of the name."Hall" is the West Germanic word for salt.
696 n. Chr.
Reichenhall is first mentioned in a document.
The Goldene Steig is indirectly mentioned in a monastery document - a trade route from Passau to Bohemia, mainly for Reichenhall salt.
The first wooden brine pipeline is built to transport the brine from Reichenhall to Traunstein, where there is plenty of firewood for boiling.
A second almost 30-kilometre-long brine pipeline is being built to connect Reichenhall with the Berchtesgaden salt mine.The mine can still be visited today and invites visitors to take a "SalzZeitReise” (Salt time travel).
After a town fire, the Reichenhall salt works has to be rebuilt around the main well house.The "Alte Saline” (Old Salt Works) complex is now a museum.
Designation as a spa town „Bad Reichenhall“.
The “Neue Saline” (New Salt Works) are completed.With the help of the latest technology, it saves energy with higher capacity.
The Development of the Bad Reichenhall products
Salt from Bad Reichenhall can be recognised by the Bavarian coat of arms with the white and blue diamonds, the origin of the Bad Reichenhall brand logo.Table, pickling and industrial salts are available in 50 kilogram sacks.
With the first small packaging of 500 grams, the "Reichenhaller Siede-Speisesalz ½ kg" (brine table salt) takes its place on the kitchen shelves of Bavaria.
A special salt called "Bad Reichenhaller Spezial-Salz", as the 500 gram package is now called, goes over the counter throughout Germany for 48 pfennigs.Initial advertising measures accompany the national market launch.
Bad Reichenhaller automates production with packaging machines as well as automatic printing and punching machines.
The first "testimonial", a cooking spoon girl named Salinchen, recommends Bad Reichenhall special salt.
For the first time, iodine-enriched table salt from the Bad Reichenhall salt works enters the German market.The "Bayr. Vollsalz gegen Kropfbildung ½ kg” (Bavarian whole salt against goitre formation) is an important measure against iodine deficiency in Germany.
The brand name "Bad Reichenhaller MarkenSalz" is created.The "Bayr. Vollsalz” (Bavarian whole salt) becomes "Bad Reichenhaller Jodsalz” (iodised salt).The uniform appearance clarifies the unification of the products under the "Bad Reichenhaller" brand umbrella.With the 500 g sprinkle tin, the salt brand brings a new packaging form to the kitchen shelf.
The refillable 10 g mini shakers are introduced and have since been regarded as practical companions for on the go.The mini shakers enjoy cult status today.
Bad Reichenhaller expands the product portfolio with herbal iodised salt.Since then, spiced salts in ever new variations have been a permanent part of the range.
Once again, Bad Reichenhaller takes a pioneering role in table salt with additives for a balanced diet:After the addition of iodine, the brand is the first to offer table salt with fluoride produced in Germany.This contributes to the maintenance of tooth mineralisation.
For the first time, the range also includes GewürzSalzMühlen (spice-salt mills) in different varieties.The mills complement Bad Reichenhaller's diverse range of products in an ever-optimised packaging design.
In Germany, the first table salt with folic acid is launched on the market:Bad Reichenhaller MarkenSalz + Fluorid + Folsäure.In 2012, the brand celebrates "10 years of folic acid".
A large-scale packaging relaunch makes the entire Bad Reichenhaller range look fresher and more modern.However, the unmistakable red banderole and the white rhombus with a blue border are still part of Bad Reichenhall's design.
Introduction of the first organic products by Bad Reichenhaller:The MarkenSalzMühlen+ are available pure and with a fine chilli or rosemary flavour.The herbs and spices used come exclusively from controlled organic cultivation.
Since 8 December, probably the largest salt shaker in the world has been in Bad Reichenhall:Weighing 4 tonnes and 6.5 metres high.
The Bad Reichenhall Brand Museum with salt shop opens in the Old Salt Works, also known as "the most beautiful salt works in the world".
The salt shaker lid is developed exclusively for the Bad Reichenhaller brand and enables easy opening and even easier dosing.
Bad Reichenhaller introduces the Coarse Brand Salt in the practical and resealable 500 g refill bag.It is obtained from pure Alpine brine and is free of additives.
Expansion of the product range:The new salt specialities include SprühSalz, high-quality gourmet salts and the new Alpensaline brand, of which four varieties of Alpensaline are initially only available for organic specialist retailers.
MarkenSalz becomes AlpenSalz:With the name change, Germany's largest salt brand is emphasising its origins in the Alps more strongly and tying in with modern consumer needs such as origin and originality.The modernised packaging design appears more contemporary and of higher quality.
The popular 10 g mini shaker appears in an optimised can design.
The Alpensaline range is expanded by five new products and is now also available in food retailers.
About Bad Reichenhaller
Bad Reichenhaller is a brand of Südwestdeutsche Salzwerke AG and stands for high-quality salt from the depths of the Alps.Obtained from pure Alpine brine, it guarantees the highest quality in seasoning, cooking and baking.
Hundreds of years ago, the "white gold" from the Alps made its place of origin famous.Today, Bad Reichenhaller is the best-known brand in the German table salt segment.The product portfolio by
Bad Reichenhaller includes the AlpenSalz products (Alpine salts) without and with added vitamins and trace elements for a balanced diet, as well as a large selection of the GewürzSalz products (spice salts), mills and salt specialities.
More info: www.bad-reichenhaller.de
Please contact us if you have any questions, would like to be interviewed or if you need picture material!We would be pleased to receive a specimen copy.
This text can be used for press publications.All rights remain with "Salzbergwerk Berchtesgaden, Südwestdeutsche Salzwerke AG".